1. PROTECTING YOUR PRIVACY

Protecting the privacy and security of our customers and website visitors is important to Oooh Darling.

We are committed to handling personal information responsibly and in accordance with applicable data protection laws, including Singapore's Personal Data Protection Act 2012 (“PDPA”).

If you have questions about how we protect your privacy, please contact us at hello@ooohdarling.com.

Oooh Darling does not knowingly collect personal information directly from children under 18 without appropriate parental or guardian involvement. If we become aware that personal information has been collected from a minor without appropriate authorisation, we will take reasonable steps to address the matter.

2. HOW WE COLLECT YOUR INFORMATION

To the extent permitted by applicable law, we may collect personal information when you:

• Register for a customer account, where this feature is available.
• Place an order through our Site.
• Contact our customer service team through email, messaging platforms, social media or other communication channels.
• Book a studio appointment.
• Subscribe to newsletters or marketing communications.
• Participate in surveys, competitions, promotions or giveaways.
• Interact with us through social media.
• Communicate with us in person or through other offline channels.
• Are referred to us by partners or other parties where such sharing is permitted.
• Browse our Site, including through cookies and similar technologies.

Depending on the nature of your interaction with us, we may collect your name, email address, telephone number, billing and delivery addresses, order details, appointment information, payment-related information and other information reasonably necessary to provide our services.

Payments may be processed by third-party payment service providers. Oooh Darling does not necessarily receive or retain your complete payment card details.

Providing personal information is generally voluntary. However, certain information may be required to process purchases, arrange delivery, manage appointments or respond to enquiries.

Cookies and Website Analytics

• Our Site may use cookies and similar technologies to support essential website functions, remember preferences, understand website traffic and improve the browsing experience.
• Depending on the services enabled, these technologies may also support website analytics, advertising and marketing activities.
• You may manage certain cookies through your browser settings or any cookie preference tools made available on the Site.
• Disabling some cookies may affect the functionality of certain website features.
• Where required by applicable law, we will obtain the necessary consent before using non-essential cookies or similar technologies.

3. HOW WE USE YOUR INFORMATION

We may use your personal information for the following purposes:

• Creating and maintaining customer accounts, where available.
• Processing orders, payments and refunds.
• Arranging delivery or collection of purchases.
• Handling returns, exchanges and after-sales enquiries.
• Managing studio appointments and related communications.
• Providing customer service and responding to enquiries.
• Sending order confirmations, delivery updates and other service-related notifications.
• Conducting surveys, competitions, giveaways and promotions.
• Improving our website, products, services and customer experience.
• Conducting website analytics and understanding customer preferences.
• Preventing fraud, unauthorised transactions and other unlawful activities.
• Sending marketing communications where permitted by applicable law.
• Complying with legal and regulatory obligations.
• Investigating potential breaches of our terms and conditions.
• Protecting and enforcing our legal rights.
• Carrying out other purposes reasonably related to the above.

We may also use aggregated or anonymised information for business analysis, provided that individuals cannot reasonably be identified from such information.

4. RETENTION OF INFORMATION

• We retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected, provide our services and comply with applicable legal or regulatory requirements.
• Certain information may be retained after an order has been completed or a customer account has been closed where reasonably necessary for purposes such as accounting, legal compliance, dispute resolution, fraud prevention or enforcement of our terms and conditions.
• When personal information is no longer required for legal or business purposes, we will take reasonable steps to securely dispose of it or anonymise it in accordance with applicable law.

5. MARKETING MESSAGES

• Where you have provided consent, or where otherwise permitted by applicable law, we may send you marketing communications by email, WhatsApp, SMS or other relevant communication channels.
• These communications may include product launches, promotions, special offers, events and updates from Oooh Darling.
• You may unsubscribe from marketing emails using the unsubscribe link provided in the message, where available.
• You may also withdraw your consent to receive marketing communications by contacting us at hello@ooohdarling.com.
• We will process withdrawal requests in accordance with applicable law.
• Please note that you may continue to receive essential service-related communications, such as order confirmations, payment notifications and delivery updates, where necessary to fulfil your purchases or provide requested services.

6. SHARING YOUR INFORMATION

Oooh Darling does not sell your personal information to third parties.

However, we may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

• Payment service providers and financial institutions that process transactions.
• Courier companies, logistics providers and fulfilment partners responsible for delivering purchases.
• Website hosting, e-commerce and technology service providers that support the operation of our Site.
• Customer service, appointment booking and communication service providers.
• Marketing, advertising and analytics service providers, where applicable.
• Professional advisers, including accountants, auditors and legal advisers.
• Government authorities, regulatory bodies, law enforcement agencies or other parties where required or permitted by law.

We take reasonable steps to ensure that third-party service providers handle personal information appropriately and in accordance with applicable data protection requirements.

Overseas Data Processing

Some service providers may process or store personal information outside Singapore.

Where personal information is transferred overseas, Oooh Darling will take appropriate steps to ensure that the transfer complies with the PDPA, including applicable requirements concerning comparable standards of protection.

Business Transfers

In the event of a merger, acquisition, restructuring or sale of business assets, personal information may be transferred as part of the transaction, subject to applicable data protection laws.

We may also share aggregated or anonymised information that does not identify individual customers.

7. DATA PROTECTION

• Oooh Darling implements reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
• These safeguards may include secure website connections, access controls and the use of reputable service providers. However, no method of electronic transmission or storage can be guaranteed to be completely secure.
• Where customer accounts are available, customers are encouraged to protect access to their registered email addresses and account credentials and to notify us promptly of any suspected unauthorised activity.

8. YOUR RIGHTS

Subject to the provisions and exceptions under the PDPA, you may:

• Request access to personal information that we hold about you and information about how it has been used or disclosed.
• Request correction of inaccurate or incomplete personal information.
• Withdraw consent for the collection, use or disclosure of personal information, subject to applicable legal requirements and consequences.
• Request information about our personal data protection practices.
• Contact us with concerns or complaints regarding the handling of your personal information.

You may submit requests to us at hello@ooohdarling.com.

• We may need to verify your identity before processing certain requests.
• Where permitted by law, reasonable administrative fees may apply to access requests. We will inform you of any applicable fees before proceeding.
• Withdrawal of consent may affect our ability to provide certain services, fulfil outstanding orders or maintain customer accounts.
• Requests concerning deletion or cessation of processing will be considered in accordance with applicable legal obligations, including requirements relating to the retention of personal information.

9. CHANGES TO HOW WE PROTECT YOUR PRIVACY

• Oooh Darling may update this Policy from time to time to reflect changes in our business operations, website functionality, legal requirements or personal data protection practices.
• The updated Policy will be published on our Site.
• Where changes are significant, we may provide additional notice through our website or other appropriate communication channels.
• We encourage you to review this Policy periodically to stay informed about how we handle personal information.
• Your personal information will continue to be handled in accordance with applicable data protection laws.
• For any questions regarding this Privacy Policy or our handling of personal information, please contact hello@ooohdarling.com.

Dated 1 Oct 2026